In the age of AI, websites will be transformed. The need for many separate software products is eroding because AI acts as a convergent force, breaking down previous organizational and product boundaries. Users now expect products to do everything they ask, often typing commands into a single, simple text area rather than learning complex user interfaces. This shift from search to “do” will force companies to reimagine the boundary walls of their products, leading to the merging and simplification of functions that were once separated into specialized apps. This convergence is happening rapidly, not only on the interface level but also on the engineering level, where AI is now capable of writing a significant portion of a product’s code.
