The article argues that AI is reshaping nearly every touchpoint of a hotel guest’s stay. Before arrival, AI chatbots and virtual assistants can improve booking conversations and pre-stay engagement. During the stay, AI streamlines operations — housekeeping routines, staff deployment, predictive maintenance, guest requests — by automating backend systems. After checkout, AI helps with follow-ups, personalized offers, and feedback analysis. A key theme is data unification: AI works best when guest profiles, preferences, and operational systems are integrated. The article sees AI as enabling smoother, more personalized guest journeys and more efficient hotel operations.
