The IBM “Data Matters” hub argues that data is your most strategic AI asset. It says you must break down silos, unify structured and unstructured data, and ensure data is high quality, governed and secure. AI success, it contends, depends on a strong foundation: accessible, curated, observable data rather than generic datasets. The site offers expert views, case studies (for example from Ferrari, USAA, AT&T) and frameworks to guide scaling AI in real-world business settings.

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