Adobe forecasts online holiday spending to reach $253.4 billion from November 1 to December 31, a 5.3% increase over 2024. Mobile will dominate: about 56.1% of online spend will come from mobile devices, and 70% of retail site visits will be via mobile. “Buy Now, Pay Later” (BNPL) use will grow; Adobe expects $19.8–20.4 billion in BNPL transactions, with Cyber Monday alone topping $1 billion in BNPL spend. AI-driven traffic to retail sites will surge, growing 515–520% year over year, with Thanksgiving seeing the biggest spike (~725–730%). Top product categories will include toys, electronics, and gaming consoles.
