Founders & Advisors
We are a global collective of innovators, strategists, and travel industry veterans dedicated to shaping the future of travel through AI-driven education and consulting. Our team combines decades of expertise in luxury hospitality, travel consulting, technology entrepreneurship, and operational excellence with forward-thinking insights into how artificial intelligence is transforming the industry.
Leading our vision is Dave Upton, a globally renowned “travel guru” with over 35 years of experience. Dave has revolutionized the travel industry through groundbreaking ventures such as Travel.com.au, Australia’s first major online travel company, which he co-founded and successfully floated on the stock exchange. He also founded ITbyUs, an innovative IT solutions provider for the travel sector. Dave’s visionary leadership continues to drive innovation at the intersection of travel and technology.
Rohit Khanna, a seasoned Travel & Hospitality Executive and recognized AI Business Fellow, co-founded this initiative alongside Dave. Rohit specializes in leveraging artificial intelligence to empower businesses with strategies and tools that enable them to thrive in a rapidly evolving digital landscape. His expertise lies in aligning cutting-edge technology with human-centric solutions to create sustainable growth and exceptional client experiences.
We believe the future of travel is both tech-driven and profoundly human. Through tailored consulting, immersive education, and innovative solutions, we help travel and hospitality brands embrace disruption, craft exceptional client journeys, and build sustainable, future-ready operations. At the crossroads of creativity, cultural fluency, and advanced technology, we’re not just envisioning what’s next, we’re building it with heart, purpose, and imagination.